Advanced
Launch Your Natural Skincare Brand
Formulating for sale, labeling, safety assessments, packaging, pricing and your first customers.
30 lessons, about 7 hours
$249
lifetime access
What's inside
01Brand Foundations6 lessons
- 1
Choosing your niche
Define who you serve and why they choose you. You'll cover choose one customer: e.g. sensitive-skin adults, new mothers, men's shaving, oily teens and name the problem in the customer's words.
15 min
- 2
Building your product line
Plan a starter range that you can launch within 3 months.
14 min
- 3
Naming and brand identity
Choose a name you can legally and practically use. You'll cover check trademark databases (EUIPO TMview, USPTO, UKIPO) and domain/handle availability and pick 2 colours, 2 fonts and a tone of voice.
12 min
- 4
Pricing for profit
Price products to cover costs and leave margin. You'll cover unit cost = ingredients + packaging + label + share of testing and labour and retail price is typically 3 to 5 times unit cost; wholesale about half of retail.
14 min
- 5
Business setup basics
Know the legal and financial setup items. You'll cover register your business and EORI number if importing or exporting and open a separate business account and set up bookkeeping.
12 min
- 6
Your launch plan
Create a 90-day launch timeline. You'll cover weeks 1 to 4: formulate, stability test, safety assessment and weeks 5 to 8: packaging, labels, CPNP notification (EU).
10 min
02Formulating for Sale6 lessons
- 7
Formulating for others versus yourself
Understand why selling raises the standard. You'll cover customers have unknown skin, allergies and storage habits and formulas must be reproducible within tight ranges.
12 min
- 8
Ingredient sourcing for production
Choose and vet suppliers. You'll cover ask for a Certificate of Analysis (CoA), Safety Data Sheet and INCI name and for EU: confirm the supplier lists REACH and CLP compliance.
12 min
- 9
Preservation for products you sell
Choose a validated preservation system. You'll cover use preservatives from EU Annex V within their stated maximum and stay within the supplier's pH range.
12 min
- 10
Stability testing basics
Plan stability tests that match your product. You'll cover test samples at room temperature, 4 degrees C and 40 degrees C for 12 weeks and three freeze-thaw cycles for emulsions.
14 min
- 11
Fragrance and allergen rules
Apply EU fragrance allergen rules. You'll cover 26 allergens must be declared when above 0.001% in leave-on or 0.01% in rinse-off products and regulation (EU) 2023/1545 adds many more declarable allergens: new products must comply from 31 July 2026, all products on the market from 31 July 2028.
12 min
- 12
Final formulas for your starter line
Lock your formulas. You'll cover freeze each formula with a version number and make a reference batch and keep a retained sample.
12 min
03Safety, Labeling and Compliance6 lessons
- 13
Cosmetic regulations overview
Understand the EU regulatory framework for placing a cosmetic on the market.
18 min
- 14
Product safety assessments
Prepare the Product Information File and safety report.
18 min
- 15
Good manufacturing practice
Apply EN ISO 22716 in a small business. You'll cover compliance with GMP is required (Article 8); EN ISO 22716 is the harmonised standard and cover personnel, premises, equipment, raw materials, production, finished goods, quality control, complaints and recalls.
14 min
- 16
Ingredient lists and label layout
Label a product to Article 19 of the EU Cosmetics Regulation.
16 min
- 17
Claims you can and cannot make
Make claims that comply with Regulation (EU) No 655/2013.
15 min
- 18
Insurance and recalls
Prepare for incidents. You'll cover product liability insurance is typically required by EU retailers and marketplaces and serious undesirable effects must be notified to the competent authority (Article 23).
14 min
04Packaging and Production6 lessons
- 19
Choosing packaging
Choose packaging that protects the formula. You'll cover glass, aluminium, PET, HDPE and PP compatibility with oils, acids and preservatives and airless pumps for serums and creams reduce contamination.
12 min
- 20
Sourcing and costing packaging
Source packaging with real costs. You'll cover compare minimum order quantities and tooling costs and order samples and run fill, leak and drop tests.
12 min
- 21
Filling and finishing
Fill and seal consistently. You'll cover fill by weight, not by eye; record target and tolerance and add tamper-evident seals and batch codes.
12 min
- 22
Photography and product pages
Create trustworthy product pages. You'll cover shoot on a plain background with natural light and 1 lifestyle shot and write benefit-led descriptions without medical claims.
12 min
- 23
Shipping and fulfilment
Ship safely and profitably. You'll cover pack to prevent breakage and leaks and heat and freezing: choose formulas and packaging that survive transit.
12 min
- 24
Production planning
Plan batches and inventory. You'll cover plan batches by 3-month demand forecast and track inventory of raw materials, packaging and finished goods.
12 min
05Selling and Growth6 lessons
- 25
Setting up your store
Set up your online store on Whop. You'll cover create products and checkout links for each item and add shipping, returns and privacy policy pages.
14 min
- 26
Your first 100 customers
Win early customers. You'll cover start with friends, community and waitlist and offer a sampler or starter set.
14 min
- 27
Content and social media
Plan education-led content. You'll cover 3 content pillars: ingredients, how it's made, results and routines and post 3 times weekly for 8 weeks.
12 min
- 28
Email and repeat purchases
Build a repeat-customer system. You'll cover collect emails with consent (GDPR) and welcome sequence of 3 emails.
12 min
- 29
Wholesale and retail partners
Pitch stockists. You'll cover create a one-page line sheet and sample kit and offer wholesale at about 50% of retail with minimum order.
12 min
- 30
Growing and measuring
Track the numbers that matter. You'll cover track: conversion rate, average order value, repeat rate, gross margin and add new products only after the first sells steadily.
12 min